Author(s)

JunYi Wei and Yan Liu

Corresponding Author

Yan Liu

Abstract

This paper selected Mt.Qingcheng-Dujiangyan scenic area as study site, applied the Sense of place theory to develop five dimensionality including tourists’ purchase intention, shopping experience, place identity, place attachment as well as place dependence based on 20 indicators. The data was analyzed with SPSS19.0 and Amos21.0. The study have shown that: (1) There is a obvious positive correlation between shopping and 3 dimensions of tourists’ sense of place including place identity, place attachment and place dependence. (2) There is a distinguished positive correction between shopping experience and purchase intention. (3) The purchase intention is a key dimensionality on regulating tourists’ sense of place and shopping experience. Some recommendations have been offered accordingly.

Keywords

Place attachment; shopping experience; purchase intention