Author(s)

Haiying Ma

Corresponding Author

Haiying Ma

Abstract

The maturity and wide application of agricultural big data technology has brought new opportunities to the development of agricultural E-commerce market and the circulation of agricultural products, which has put agricultural production enterprises on the road of E-commerce. Logistics distribution is an important bottleneck restricting the development of fresh agricultural products E-commerce. As the only way to promote modern agriculture, the construction of agricultural E-commerce big data platform will become the most important measure to help the supply side reform. Based on the characteristics of E-commerce distribution of fresh agricultural products in Gansu Province, this paper studies the problems faced by E-commerce distribution of fresh agricultural products, such as high distribution cost, high damage rate and cold chain logistics lag, objectively analyses the current big data application of fresh agricultural products E-commerce distribution facing many challenges, and proposes to realize the optimization of E-commerce distribution of fresh agricultural products based on big data.

Keywords

E-commerce Distribution; Optimization; Big Data; Fresh Agricultural Products