Author(s)

Bin Ye , ZhenHan Yu and Hui Liu

Corresponding Author

Bin Ye

Abstract

Driven by mobile technology, the short video industry has witnessed explosive growth in recent years, which has also led to the emergence of MCN organizations with Chinese characteristics. In the meantime, it also provides new opportunities for the E-commerce development. This paper explores the current situation and problems of short video MCN organizations, puts forward an innovative business ecological model that combines with E-commerce and integrates multi-industry development, and gives countermeasures to possible problems.

Keywords

MCN; Short Video; E-commerce; Business Model