Author(s)

Bibo Zhou,Tong Wu

Corresponding Author

Bibo Zhou

Abstract

The popularity of the Internet has greatly changed people's production and lifestyle, and forced the adjustment and optimization of traditional industries. Traditional enterprises change their development methods and actively invest in the Internet, which is conducive to improving corporate market performance and industry efficiency. This article takes China's online car rental industry as an example, and based on the relevant theories of industrial economics, taking China's 11 online car rental companies as the research object from 2010 to 2016, calculates the industry market concentration, market share, industry disparity, and weighted capital return rate. Panel data is regressed to analyze the market behavior of the industry. The analysis results show that the effective structure hypothesis is established in China's online car rental industry. The industry's market share, market concentration, and market performance have insignificant negative correlations, and the improvement of industry efficiency is conducive to improving business performance. Related results can provide references for some industry transformations in the Internet era.

Keywords

Car Rental; Industrial Structure; Industrial Performance; Regression Model