Study on the Influence Factors of Market Access to Internet Lending Industry in China
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Yanming Zhao, Yang Wang
This paper, based on the perspective of internet lending platform, collects the related data of top 100 internet lending platforms, and uses the factor analysis method to build the access system of P2P lending industry with influence factors. The results show that the four main factors tightly linked with market access to internet lending industry including large-scale economies, operational risk, product difference, and enterprise advantage.
Internet Finance; Internet Lending Platform; Factor Analysis; Market Access