Author(s)

Meiyan Feng and Ming Liu

Corresponding Author

Meiyan Feng

Abstract

For an car brand, the design of car logo is very important. A good logo is very important for both companies and consumers. Logo not only represents the brand culture, but also improves the trading volume of the car brand.Based on China's car trade, this article focuses on the trend of logo design style in China's car trade in 2000-2019.Using heavy information analysis and clustering algorithm analysis methods, two research schemes are proposed.One is to study the change of logo style of CHANG'AN Car in the past 10 years, the other is to study the difference of logo style of CHANG'AN, Harvard and JAC car in 2015.The research results show that in 2000-2019, the logo design style of China's car trade has changed from complicated to simplified, which used to be animal patterns, but now the popular one is simple letters. The previous logo is very heavy, while the current logo size is moderate.

Keywords

China's car trade; Logo design style; Heavy information; Brand culture