Author(s)

Han Jin

Corresponding Author

Han Jin

Abstract

The development of Internet technology has completely changed the lives and work of modern people, and Internet marketing has become an important trend in the development of marketing. For modern enterprises, the impact of the Internet has brought new opportunities and challenges. Enterprises need to base on long-term development, transform traditional marketing strategies, and better adapt to the new market environment. The article focuses on the analysis of marketing strategy reform under the current development of the Internet economy.

Keywords

Internet Economy; Marketing; Strategic Reform