Author(s)

Lili Xiao

Corresponding Author

Lili Xiao

Abstract

In recent years, the development of rural e-commerce under the vision of rural revitalization has achieved remarkable results and promoted the sustainable development of the rural economy. However, due to many factors, the rural e-commerce development still faces many problems that need to be resolved urgently. This article summarizes these issues, analyzes the development trend of rural e-commerce, and puts forward a series of innovative strategies, hoping to provide a beneficial effect for the better development of rural e-commerce.

Keywords

Rural Revitalization; E-Commerce; Contradictions; Innovation Strategy; Development Trend