Author(s)

Li Ding

Corresponding Author

Li Ding

Abstract

New media is the digital media, which carries mass information and is spread in a fragmented and virtualized way, and it has become the main medium for tourists to obtain tourist information. This paper takes the new media operation work of scenic spot as the research object, and analyzes the operation strategy of the scenic spot from establishing the operation team, constructing the operation system and building the operation channel system three aspects to provide some references for the development of new media of scenic spot.

Keywords

New Media Operation of Scenic Spot; User; Content