Author(s)

Wei-han Xu

Corresponding Author

Wei-han Xu

Abstract

As the embodiment of national soft power, culture has always been valued by the party and the country. Different from traditional manufacturing enterprises, the products and services provided by cultural enterprises must create experience value and spiritual enjoyment for customers, which is the key to value creation. Nowadays, with the rapid development of the Internet, the traditional cultural industry will usher in a comprehensive change. Taking Guangming Daily as an example, this paper analyses the following problems in the process of business model innovation: (1) failure to fully mobilize the enthusiasm of users; (2) neglect the importance of explicit integration in media integration; (3) incomplete path change and rigid business model. Combined with the previous research on business model innovation, the optimization path is proposed: (1) provide an open and effective communication platform to mobilize the enthusiasm of users; (2) create products and services to meet customer value proposition; (3) innovate talent mechanism to enhance the original motivation.

Keywords

Internet thinking; Business model innovation; Cultural industry; Guangming Daily