Author(s)

Liguang Fu

Corresponding Author

Liguang Fu

Abstract

In the rapid development of the global economy, the fierce competition in the society, the development of enterprises and their own choice of development strategy has a significant relationship, the enterprise in the complex and volatile environment some survival must have an overall strategy and development ideas for their own enterprises, to find suitable for their own development of the business strategy. Based on this background, the purpose of this paper is to study how enterprises choose business strategies suitable for their own development in the fierce competition, so as to increase their ability to resist risks and gain a place in the competition. Research idea of this article is based on enterprise specialized business strategy and diversification strategy analysis comparison research, focus on the diversity of research, through the typical case analysis of corporate diversification strategy choice research, discusses the basis of a diversification strategy implementation, information analysis illustrate with diagrams, make the content more clearly. The results of this paper show that enterprises form their core competitiveness with professional development in the early stage, and then develop into diversified ones, which is a process of gradually achieving large-scale development. It can not only avoid the risk of a single business, but also realize multi-channel development, so as to achieve stable growth in the fierce economic competition.

Keywords

Enterprise Diversification; Business Strategy; Ability to Resist Risks; Enterprise Specialization