Author(s)

Zhaoyang Wu

Corresponding Author

Zhaoyang Wu

Abstract

At the 19th CPC National Congress, our country put forward the strategy of rural revitalization and made clear the determination to promote the supply-side structural reform of agriculture and speed up the construction of agricultural brand. Based on this background, the purpose of this paper is to improve the market competitiveness of agricultural products, promote the development of rural economy, promote farmers' employment and collection, and speed up the process of urbanization. The research of this paper conceives a new development mechanism of agricultural products industry: introducing advanced production technology, professional talents and brand marketing means on the basis of traditional agriculture, and strengthening the deep processing of agricultural products at the same time to increase the added value of agricultural products. In view of the fact that these measures are inseparable from financial support, this paper introduces the supply chain financial model from a new perspective, and designs the development mechanism of agricultural products from the perspective of theory and practice. The research results of this paper show that promoting the development of agriculture and agricultural products from the perspective of supply chain finance is a feasible way for the sustainable development of agricultural products.

Keywords

Supply Chain Finance; Agricultural Industry; Agricultural Development Mechanism; Rural Revitalization Strategy