Author(s)

Zhaoyang Wu, Xiaokui Zhao

Corresponding Author

Zhaoyang Wu

Abstract

At present, the development of tourism is inseparable from the support of Internet technology, and the integration of Internet technology and tourism is the inevitable trend of tourism development in the future. The purpose of this paper is to promote the rapid development of wellness tourism through the construction of wellness tourism marketing strategy. This paper first introduces the concept, characteristics and development process of wellness tourism, and then analyzes the development difficulties of wellness tourism under the background of Internet technology in China. On this basis, the advantages, product positioning and specific development strategies of wellness tourism are put forward. The research results of this paper show that under the background of Internet technology, the marketing strategy of wellness tourism mainly focuses on the construction of tourism websites, the cultivation of tourism professionals and the construction of tourism resources platform.

Keywords

Internet technology; Wellness tourism; Marketing strategy; Tourism industry