Author(s)

Feng Zhai

Corresponding Author

Feng Zhai

Abstract

New media, as a new hotspot in the construction of communication power, is a hot topic in recent years. Based on the changes in the media industry, studies mainly analyze the new media from several aspects: different types of new media, different levels of institutions or the transformation of organization media. From the perspective of media practice, in the context of media integration, different media have exerted the influence of new media in more and more different media, constantly innovating reporting forms, and supplementing and improving new media types. It is found through research that over 80% of mainstream media in the country have completed the layout of Weibo and WeChat. At present, the spread of new media is mainly measured by the evaluation system of three indicators: WeChat Communication Index (WCI), Weibo Communication Index (BCI) and Mobile Application Download Index (ADI). In the context of “The Belt and Road” national strategy, it is also of great practical significance to study how the media can better play the role of mainstream channels, build a new media matrix, and take responsibility for economic, political, social and cultural development in Shaanxi.

Keywords

New Media; Matrix; New Image