Author(s)

Hao Zhang

Corresponding Author

Hao Zhang

Abstract

Since the international financial crisis, the growth of international trade was slower than before. The number of orders received by traditional manufacturing companies has continuously decreased. With the increase of China’s labor costs and the phenomenon of homogenization of commodities, the advantage of our manufacture industry with low-cost is gradually disappearing. It requires manufacturing companies to undergo structural transformation in order to seek new paths for further development. Under the current background of “Internet + Foreign trade”, cross-border e-commerce is developing rapidly in China. Traditional manufacturing companies can transform their businesses through the cross-border e-commerce model in order to expand new markets, and achieve the growth of sales. However, there are still many problems in the integration of traditional manufacturing and cross-border e-commerce mode. For example, the cost of logistics is high, and payment security is difficult to guarantee. Under such circumstance, this thesis analyses the problems encountered in the development of cross-border e-commerce in manufacturing industry, and proposes solutions such as optimizing the logistics model, improving the credit system and training professionals to solve those problems.

Keywords

Traditional Manufacturing; Cross-border E-commerce; Transformation and Upgrading; Countermeasure Analysis