Author(s)

Yunfu Huo, Yun Gao

Corresponding Author

Yunfu Huo

Abstract

As a sales tool commonly used by retailers, advance selling have always been the focus of attention of many scholars. With the continuous maturity of the online retail environment and the diversification of consumer shopping methods, advance selling have become an important means for many companies to promote sales. Therefore, it is necessary to summarize and sort out the current research status and literature on the advance selling model. On this basis, this article reviews and prospects the future research directions and methods of advance selling.

Keywords

Advance Selling; Pricing; Outlook