Author(s)

Weiren Sun, Ping Zhang

Corresponding Author

Ping Zhang

Abstract

Based on the data of 30 provinces from 2012 to 2018, this paper chooses panel data model to analyze the impact of 12 factors on the development of rural service industry from three dimensions: market demand, market supply and system guarantee. The results showed that: Among the market demand factors, the service consumption tendency has no significant influence on the development level of rural service industry; other factors are significantly positive correlation with the development level of rural service industry. Among the market supply factors, human capital investment is positively related to the development level of rural service industry, but the influence of technology level is not significant. Among the system guarantee factors, the level of marketization, the degree of opening to the outside world and the level of development of rural service industry are positively correlated, and the degree of government intervention is negatively correlated with the development level of rural service industry.

Keywords

Rural Service Industry; Factors; Market Supply; Market Demand