Author(s)

Wanhong Pang

Corresponding Author

Wanhong Pang

Abstract

In this paper, on the basis of news narration theory, the research of government affairs Weibo "@ xi 'an release" narrative strategy of new media, using the content analysis method, from the narrative subject, narrative perspective, narrative time, narrative structure, analysis of the performance and characteristics of found that diversification of narrative, narrative perspective, pay attention to the social function of weibo, realize the interaction with Netizen.

Keywords

Xi 'An Release; New Media Narrative; Narrative Subject; Narrative Perspective; Narrative Structure