Author(s)

Shuangyan Zhang

Corresponding Author

Shuangyan Zhang

Abstract

With the rapid development of science and technology as well as the continuous innovation of technology, the form of media has also changed. The emergence of new media is enormous in the extent which has expanded the scope of cultural communication and promoted the development of cultural industry. Innovative ways of cultural communication play an important role in cultural communication .The new media can give full play to the positive role of new media in the promotion of cultural communication to explore the effective application of new media in cultural communication.The emergence of new media and self media has accelerated the spread of information and expanded the influence of information. On this basis, various media forms are integrated into one system.It has formed a new type of media integration with the advantages of various media forms.It brings the further promotion of media value. In this paper,it analyzes the influence of culture communication, and then puts forward some suggestions to enhance the positive influence of culture communication of the fusion media .It aims to provide some suggestions for culture communication for better development channels.

Keywords

new media platform; cultural communication: value shaping