Author(s)

Yuehong Ma, Yang Sun

Corresponding Author

Yuehong Ma

Abstract

Taekwondo in South Korea has become an internationally renowned sport, and the Korean government has always attached great importance to its international promotion, and has achieved good results. More and more countries have begun to practice Taekwondo, realizing the international evolution of the sport of Taekwondo. As a representative sport of our country, Chinese martial arts should be in line with the sport of Taekwondo, adhere to the road of international development, and increase the influence of Chinese martial arts in the international environment. When analyzing the promotion activities of Chinese martial arts, this article analyzes the research status of Chinese martial arts based on the successful promotion of Taekwondo internationalization, and deeply analyzes effective strategies for the international promotion of Chinese martial arts.

Keywords

Taekwondo; international development background; promotion strategy