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Analysis on the Core Concept of Integrated Marketing Communication in Tourist Attractions

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DOI: 10.38007/Proceedings.0001470


Nan Chen, Aihua Su

Corresponding Author

Nan Chen


The core idea of integrated marketing communication in scenic spots is that the managers of scenic spots should take the revenue target as the premise, take the tourists as the center, carry out diversified marketing methods, and establish the marketing idea of scenic spot image for the tourists. This paper takes this idea as the starting point, analyzes and studies the integrated marketing communication strategy of tourist attractions, so as to provide theoretical basis for the research of marketing communication of tourist attractions.


Tourist Attractions; Integrated Marketing Communication; Network Communication