Author(s)

Di Fan

Corresponding Author

Di Fan

Abstract

The design of the commercial space with flow theory’s horizon is based on the new attempt of the space with information of business experience. with immersive new media technology as the backing and with space as the medium, focuses on physical space blending with each other under the virtual technology in order to achieve the purpose of accurate and efficient communication presents information. Starting from the immersion theory, this paper expounds the manifestations of immersion theory in commercial space design from multiple sensory dimensions, virtual reality and interaction design, and summarizes the value embodiment of immersive commercial space design.

Keywords

Immersion; Commercial Space; Virtual Reality; Interaction Experience