Author(s)

Lin Yang

Corresponding Author

Lin Yang

Abstract

In this paper, teachers' information behavior under the network environment is investigated, the characteristics of information behavior is analyzed, and suggestions and countermeasures for information service are puts forward. In view of the comprehensive influence of many factors on teachers' information behavior selection, the traditional information behavior selection model is difficult to describe the fitting relationship between behavior factors and target features, and then an optimization model of teachers' information behavior selection based on fuzzy rough set is proposed. Taking university teachers in China as the research object, this paper conducts a questionnaire survey on these teachers. Aiming at the complicated and varied factors affecting teachers' information behavior selection, combining rough set and weighted variable fuzzy analysis method, the key factors affecting teachers' information behavior selection are extracted, and the fuzzy optimization model of information behavior is constructed, which will affect teachers. The key factors of information behavior are established as a set of target features, which are calculated by one-way rough sets and standard empirical equations to determine the selection and optimization of teachers' information behavior. The results show that convenience, subjective norms, perceived usefulness, perceived ease of use, adoption attitude and behavioral intention have significant positive effects on teachers' selection of information behavior, among which perceived usefulness and perceived ease of use are the core factors affecting teachers' choice of information behavior.

Keywords

Network Environment; Teachers' Information Behavior; Fuzzy Optimization Model; Weighted Variable Fuzzy Analysis Method