Author(s)

Hongyan Xin

Corresponding Author

Hongyan Xin

Abstract

Changbai Mountain Ginseng began to be used as a regional brand in 2009, and its development has received great attention from the Jilin Provincial Government. However, there are also problems in development such as irregular production and insufficient precision. Moreover, the brand has low added value, unsound sales channels, and the concept of "same source of medicine and food" in consumption has not been widely recognized. In response to these problems, it is recommended that the Jilin Provincial Government reasonably plan and issue corresponding laws and regulations, support large-scale leading enterprises, expand sales channels, and increase efforts to promote the application of Changbai Mountain ginseng in the food field.

Keywords

Changbai Mountain Ginseng; Brand Development; Industrial Chain; Problems; Countermeasures