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The Development Mechanism and Effect of Tourism Industry and Culture Industry in Shaanxi Province

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DOI: 10.38007/Proceedings.0000156

Author(s)

Qihong Tan and Xiaoli Liu

Corresponding Author

Qihong Tan

Abstract

To deepen the cultural industry and tourism industry integration and realize the innovation and development has become an inevitable trend, especially in recent years, with the improving of the residents' living standard in our country, the demand for spiritual and cultural level also constantly improve, as well as the diversification of tourism market personalized tourism products to a certain extent also reflects the situation. As one of the important cradles of the Chinese nation and Chinese culture, shaanxi is of great research value. Based on the relevant results of existing studies, this paper explores the relationship between culture and tourism industry and the industrial chain based on the analysis of the correlation between culture and tourism industry, and proposes to realize the integration of cultural tourism industry by giving play to the functions of “extension”, “connection” and “space accommodation” of the industrial chain. On the basis of theoretical analysis for the empirical analysis, the existing research on cultural tourism and cultural tourism industry on the basis of the proposed use of the role of the industrial chain, the function of the industrial chain to strengthen the fusion of culture industry and tourism industry, and through the research analysis of shaanxi cultural tourism companies, the industry correlation is obtained for the convergence performance of the contribution (L = 0.69, p < 0.001) more than 0.5, the correlation between culture industry and tourism industry and the coupling of cultural tourism industry integration performance is associated with fusion effect.

Keywords

Cultural Tourism Industry; The Industrial Chain; Industrial Convergence; Mechanism of Action