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An Empirical Analysis on the Influencing Factors in Online Consumption of College Students

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DOI: 10.38007/Proceedings.0001640


Xintong Zheng

Corresponding Author

Xintong Zheng


With the continuous development of Internet technology and the popularization of e-commerce, network consumption has gradually penetrated into people's daily life, and changed people's traditional consumption habits and lifestyle, which gradually become an indispensable part of people's life with its unique advantages. As a major group of online consumption, college students' online consumption is influenced by many aspects. In this paper, through the investigation and research of some college students' online consumption behaviors, and the use of SPSS software to conduct one-way ANOVA and build regression model on the data obtained from the questionnaire survey, the main influencing factors of college students' online consumption are finally obtained, and appropriate suggestions are put forward


College Students; Online Consumption; Influencing Factors; One-Way ANOVA; Regression Analysis