Author(s)

Fei Liu

Corresponding Author

Fei Liu

Abstract

As we all know, China's culture has rich design elements, a long history and profound, a wide range of subjects and rich content, which is incomparable to other art forms. There are more modern art forms in graphic design, but less cultural and artistic elements. Modern design is one of the most popular topics in modern design community. How to integrate Chinese cultural elements into graphic design can better reflect the uniqueness of various countries in the world. On this basis, this paper analyzes the current situation of modern graphic design in China, and expounds the application of traditional elements in modern graphic design. In this paper, we set up an experimental group and a control group. The experimental group uses the traditional culture introduced into modern graphic design, while the control class uses the current designer's method to design products. Through comparative analysis, it shows that the introduction of traditional cultural elements into modern graphic design, product satisfaction is high, at the same time, designers also get more inspiration.

Keywords

Traditional Culture, Graphic Design, Art Elements, Traditional Cultural Elements