Author(s)

Lu Han, Jiahui Wu, Kejin Lu and Jing Yu

Corresponding Author

Jing Yu

Abstract

The 21st century is the era of the rise of the Internet and the rapid development of globalization. In such an era, it is inevitable to combine English learning with the Internet. The WeChat official account platform, which emerges as the times require, is a typical representative. Learning by WeChat official account, it belongs to the category of "mobile learning". The WeChat official account of Jiangzhong English, through the carrier of WeChat official account, meets the English reading needs of users, provides personalized and diverse resources, trains students' English appreciation and creative ability, and improves college students' interest in learning English.

Keywords

"Jiangzhong English" WeChat official account; Mobile learning; Project development; Optimization design