Author(s)

Mingyun Chi

Corresponding Author

Mingyun Chi

Abstract

This paper studies the relevant financing strategy chosen by e-commerce enterprises in different life cycles, makes a concrete analysis of the internal and external financing strategies chosen by them in different stages of development, expounds the financing risks they face in different life cycles, and can provide some reference and reference for e-commerce enterprises to formulate corresponding financing strategies, so as to improve the financing capacity of e-commerce enterprises and prevent financing risks.

Keywords

Electronic Commerce; Enterprise Life Cycle Theory; Financing Choice Enterprise Strategic Choice