Author(s)

Linmeng Liang

Corresponding Author

Linmeng Liang

Abstract

Big data helps e-Commerce company for marketing decision-making of the adjustment and optimization, not only helps brands to discover opportunities, but also the electricity supplier business marketing action targeted, trackable, measurable, and can be optimized, thereby bringing up to data as the core of the marketing closed loop marketing actions to get a virtuous circle. Big data technology has greatly influenced the business enterprise marketing methods, and promote precision marketing. This article through the literature research method, data analysis and other methods to carry out big data under the e-Commerce Precision Marketing Applications Research. The analysis found that enterprises to conduct big data marketing process in the presence of a marketing operation blindness, marketing platform repeatability, marketing is not accurate and other issues. At the same time to solve the above problems put forward the corresponding solutions. The final conclusion, the big data technology continues to in-depth using will inspire consumers to big data precision marketing to generate new requirements, the only big data technology under the precision marketing continues to Mature and perfect, to make big data further with e-Commerce precision marketing integration development.

Keywords

Big data; E-Commerce; Precision marketing