Author(s)

Boyang Li

Corresponding Author

Boyang Li

Abstract

Abstract: With the vigorous development of global creative culture industry, creative talents have become the most popular talents in developed countries. At present, the lack of creative talents in China has become the bottleneck restricting the development of China's creative industry. The research on the cultivation of cultural and creative talents is not only necessary for the development of China's creative industry to cultivate qualified and highly skilled creative talents, but also a problem to be faced and solved during the cultivation of creative talents in colleges and universities nationwide. The purpose of this paper is to study the path of talent upgrading in cultural and creative industries based on value creation. Based on cultural creative industry vigorous development background and significance of understanding and the creative talents cultivation, on the basis of theoretical analysis, this article uses questionnaire method, with eight different level universities as investigation object, and delves into the creative talents training in colleges and universities the status quo, and aiming at the existing problem of creative talents, put forward the corresponding suggestions. According to the statistical analysis of the survey results, there are few cultural and creative education activities held by schools, and the respondents with relatively high frequency only account for 20% at most.

Keywords

Keywords: Value Creation, Cultural and Creative Industry, Cultural and Creative Talents, Upgrading Path