Author(s)

Jun Yan

Corresponding Author

Jun Yan

Abstract

Abstract. With the rapid development of China's social economy, the development of information technology and related equipment is also rapidly improving. Various industries are actively applying new technology, which also provides a better condition for the birth and application of new media. With the continuous development of new media, the types of network news become more diversified and more comprehensive, and the number of audiences continues to increase. For network news, due to its fast propagation speed, it will have a strong influence in the crowd. If the positive energy can be spread continuously through network news, the healthy and orderly development of network news can be achieved. This paper will make a brief analysis on this issue. Against the background of the continuous development of new media, traditional media have been strongly impacted. Compared with TV, radio, newspaper and other carriers, people are now more interested in obtaining relevant information through network news [1].However, compared with traditional media, network news is mainly released in cyberspace, which is a virtual space. There are also many negative and even false contents in the dissemination of news [2].If users receive and read these negative network news for a long time, it will have a negative impact on themselves and is not conducive to the construction and development of China's cultural undertakings [3].Relevant departments and personnel need to realize the advantages of network news, grasp the problems existing in the communication of positive energy in network news, and choose scientific strategies to realize the effective communication of positive energy in network news.

Keywords

Keywords: Network News; New Media; Positive Energy; Transmission; Measures