Research on Publicity of Ethnic Cultural Tourism in the Wuling Mountain Area From the Perspective of Systemic Functional Linguistics
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Abstract: With the rapid development of economic globalization, the exchange between China and other countries is increasingly frequent; the publicity of ethnic culture tourism is becoming more and more important. The Wuling Mountain area includes 71 counties (cities and districts) in the border area of Hubei province, Hunan province, Chongqing province and Guizhou province. Its long history and profound culture, beautiful natural environment and rich ethnic customs make tourism industry gradually become the pillar industry. How to enhance the ability of the publicity of the Wuling Mountain ethnic culture becomes the key issue to be considered. For a long time, the development and promotion of ethnic culture tourism involves economic, social, geographical and cultural factors, but ignoring language and other social semiotics. However, according to Halliday, culture as a set of semiotic systems, a set of systems of meaning, all of which interrelate. In order to better explore the project of “Publicity of ethnic culture tourism of the Wuling Mountain area”, this thesis analyzes publicity of ethnic culture tourism from the perspective of Systemic Functional Linguistics and its Multimodal Discourse Analysis so as to improve the ability of its publicity.
Keywords: Systemic Functional Linguistics; Multimodal Discourse Analysis; Publicity of Ethnic Cultural Tourism of the Wuling Mountain Area