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Empirical Research on the Risks of New Media in Marketing in 5G Era

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DOI: 10.38007/Proceedings.0001797


Manlin Liu and Lei Liu

Corresponding Author

Manlin Liu


Abstract: Human has officially entered the risk society, surrounded by a variety of risks, risk has become the theme of human life. In the risk society, human beings are highly dependent on mass media, which plays a vital role in the process of social development. Through risk communication, all sectors of society can jointly cope with the risks of globalization and ensure the continuous and stable progress of modernization. In this experiment, M Media, a local media company, was randomly selected to discuss the marketing risks of new media in the 5G era through two research methods of literature research and empirical analysis. Experimental data show that the advertising department of M Media still needs to make reasonable development of advertising time to occupy a place in marketing. The experimental results show that the increase of advertising time (points) and advertising time (%) of M media in channels 1, 2, 3 and 4 in the market is 67,890 and -12, respectively. 60234, 8; 52348, 10; 44904-6. Through the research of this paper, it is found that new media break through the limitation of time and place, with more fragmented content, more accurate recommendation to the audience, and better communication effect. In addition, the content published by new media is more casual, and users can edit and publish it by themselves, which is more flexible than traditional media content.


Keywords: 5G Era; New Media Release; Marketing; Empirical Research on Risk