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Fighting Against Fashion Counterfeits: A Unique Source Method Based on Blockchain Technology

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DOI: 10.38007/Proceedings.0001834


Qing Wu

Corresponding Author

Qing Wu


Abstract: The issue of fashion counterfeits and trademark infringement becomes more serious as globalization and internet-based trade developed. Unique source method based on the blockchain provides a new way for brands to fight against counterfeits in the fashion industry. Customers can distinguish fake goods from genuine ones. However, blockchain technology lacks predictable legislative rules, raises transaction costs, and consumes computational power. Though blockchain technology is hardly applied universally in the fashion industry these days, with the fast development of new technology, the problems may be overcome.


Keywords: Fashion Counterfeits; Trademark Infringement; Blockchain Technology