Author(s)

Jie Yang

Corresponding Author

Jie Yang

Abstract

Based on impression management theory, the Two-Component model is used to analyze the differences of impression management motivation and strategy choice between state owned enterprises and private enterprises. The results show that the executives of state-owned enterprises with the main goal of "political promotion" prefer to use the strategy of "denial" with low degree of responsibility, while the private enterprises prefer the strategy of "recognition" with high degree of responsibility. The conclusion of this paper is helpful to understand the difference of impression management strategy choice of different controlling shareholders, and provides support for the reform of incentive policy of state-owned enterprises.

Keywords

Impression management strategy; Political promotion; Social status; Reporting type; State-owned enterprise; Private enterprise