Author(s)

Lufeng Fan

Corresponding Author

Lufeng Fan

Abstract

Small and Medium-sized Enterprises (SMEs) are an important part of economic market in China. Marketing means is the main way for enterprises to achieve strategic goals, and is also a very important link in enterprise management. The market of China is composed of countless large and small enterprises, and each enterprise is faced with various risks. At this stage, the business philosophy of Chinese enterprises is gradually changing from production concept to market concept, and marketing has become an indispensable driving force for enterprise development. Therefore, it is necessary for a company to actively explore new modes of marketing innovation based on its own actual situation, enhance the marketing level of the company, and promote the development of the enterprise.

Keywords

Marketing; Innovation; Risk management; SMEs; New era