Author(s)

Hanmei Wu

Corresponding Author

Hanmei Wu

Abstract

In the development of social economy, accounting is playing an invaluable role. Management accounting is a detailed section in the development and perfection of modern accounting. As an important branch of accounting, it plays an important role in investment and financing management of enterprise. In the era of rapid development, the factors that affect the development of enterprises, such as competition and risk, are gradually increasing. The traditional forms of management accounting cannot fully meet the needs of development of investment and financing management, and cannot provide a good management for investment and financing management of enterprises. Therefore, it is necessary to strengthen the application of management accounting and analyze its effective application strategy to provide a good guarantee for the investment and financing management of enterprises, improve the management level of enterprises, and promote the sound development of enterprises.

Keywords

Management accounting; Investment and financing management; Application strategy