Author(s)

Xinyao Huang

Corresponding Author

Xinyao Huang

Abstract

Abstract: Image building of ideological and political educators in colleges and universities is an important part of the team construction of ideological and political educators. As a kind of social practice, the image building of ideological and political educators in colleges and universities undoubtedly needs certain theories as guidance and basis. The theoretical guidance for the image building of ideological and political educators in colleges and universities is mainly the requirements of teachers in the series of important speeches of General Secretary Xi Jinping. Western psychology social cognitive bias theory, communication audience theory and social psychology impression consolidation theory also provide important theoretical reference for the image building of ideological and political educators in colleges and universities.

Keywords

Keywords: Ideological and Political Educators in Colleges and Universities, Image, Shape, the Dimension of Theory