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A Preliminary Study on the Opportunities, Challenges, and Strategies for Chinese Detergent Companies to Enter African Market-take Senegal as an Example

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DOI: 10.38007/Proceedings.0001928


Jiajun Sun

Corresponding Author

Jiajun Sun


Abstract: The detergent industry in China is increasing but with fierce competition. Africa's investment environment faces many challenges but also with good opportunities. This paper takes Senegal as an example, studies the national characteristics of Senegal, discusses the entry strategy of Chinese detergent companies, and develops the strategy adapting local conditions with complementary advantages.


Keywords: Detergent Companies; Africa; Senegal