Author(s)

Gailiu Qu and Xinjie Qian

Corresponding Author

Gailiu Qu

Abstract

As a new poverty alleviation model, rural tourism has become one of the important weapons in the current fight against poverty. In practice, due to the difficulty in defining the cost-effectiveness of rural tourism projects and the difficulty in measuring poverty alleviation performance, it is urgent to establish a scientific rural tourism poverty alleviation performance evaluation index system. Based on the central poverty alleviation guidance document, this paper uses fuzzy quantitative models and mature measurement models to quantify quantitative and qualitative indicators respectively, and initially establishes a set of indicator systems specifically for the performance evaluation of rural tourism poverty alleviation. Taking Gulin County, Luzhou City, Sichuan Province as an example, based on this indicator system, the rural tourism performance score of Gulin County is 72 points, and its tourism poverty alleviation performance is good, which shows that the development of rural tourism has a great role in promoting poverty alleviation in Gulin County. The government should increase its support for the development of tourism poverty alleviation and maximize the effectiveness of rural tourism in poverty alleviation.

Keywords

rural tourism; poverty alleviation performance evaluation; Gulin County