Author(s)

Yitong Deng

Corresponding Author

Yitong Deng

Abstract

Abstract: Creative tourism increases intangible value-added and innovation to achieve the strategic goal of sustainable development at cultural heritage sites. During the journey, expectations of a personalized experience and the need for participation urge visitors to transform from observers to co-creators. Although co-creation is considered to be an important strategy for the sustainability of tourism, the relationship between the co-creation experience and tourists' sustainable behavior has not been explored. Place attachment as an intermediary variable is added to the study of related relationships. Therefore, a conceptual framework for sustainable development of cultural heritage attractions is established. This research fills the research gap and has practical and theoretical significance.

Keywords

Keywords: Co-creation Experience; Place Attachment; Environmental Responsible Behavior