Author(s)

Osamu Nakahira and Changcheng Chen

Corresponding Author

Changcheng Chen

Abstract

Abstract: Online entertainment in China has over the years grown to immense size, with platform such as Huya, Douyin, etc. rising to the stage in just a span of a decade, in addition to a surge in userbase retention and average time spent due mainly to the COVID-19 pandemic. Bilibili, entered this seeding industry in its early years, was able to achieve success despite its early unprofitability thanks to its dedicated and rising community of Millennials and Gen-Z, becoming China’s largest online video sharing platform. This paper will go in depth of Bilibili’s overall development throughout the years and its financial history in various stages.

Keywords

Keywords: Corporation Finance, Bilibili, Investment