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Research on the Animation Development Strategy of Salang of Qiang Nationality

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DOI: 10.38007/Proceedings.0000214

Author(s)

Chengjun Fu and Xiguo Liu

Corresponding Author

Chengjun Fu

Abstract

Supported by the country’s related policies, this article mined and integrated the Salang resources of Qiang nationality to adapt for animation, so to transform the Salang resources of Qiang nationality into cultural industrial capital to protect and inherit Salang, and at the same time can play a supporting role in adolescents’ physical and mental health. The rich culture accumulation of Salang of Qiang nationality provides an internal support for its animation development and provides plenty of art materials for animation creation. But on the current situation, the research of Salang animation hasn’t started yet and there will be some shortcomings. This article mainly elaborated the feasibility to develop Salang animation and then discussed its development strategy in detail for the design of excellent Salang animation of Qiang nationality to help Qiang’s culture reach out to the world and earn widespread recognition.

Keywords

Salang of Qiang Nationality; Chinese Animation; Creative Industry