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  5. How Social Groups Marketing are Driving New Consumer Brand Growth in China Based on Big Data Analysis Technology

How Social Groups Marketing are Driving New Consumer Brand Growth in China Based on Big Data Analysis Technology

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DOI: 10.38007/Proceedings.0001966

Author(s)

Xiaoou Chen

Corresponding Author

Xiaoou Chen

Abstract

Abstract: The new consumption developed by domestic relying in China market on social media and e-commerce further released its vitality .In this research I summarize successful paths of new consumer brands using community for growth by doing more than 30 brand case studies.

Keywords

Keywords: China Consumer Market; New Consumer Needs; Brand Growth; Social Groups Marketing