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How Social Groups Marketing are Driving New Consumer Brand Growth in China Based on Big Data Analysis Technology

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DOI: 10.38007/Proceedings.0001966


Xiaoou Chen

Corresponding Author

Xiaoou Chen


Abstract: The new consumption developed by domestic relying in China market on social media and e-commerce further released its vitality .In this research I summarize successful paths of new consumer brands using community for growth by doing more than 30 brand case studies.


Keywords: China Consumer Market; New Consumer Needs; Brand Growth; Social Groups Marketing