Author(s)

Huangyuying Zheng

Corresponding Author

Huangyuying Zheng

Abstract

The popularity of the Internet and the application of the market have led to the rapid development of the e-commerce industry. The business model of the e-commerce industry has changed dramatically compared with the traditional industry, that is the design of the e-commerce web interface. The e-commerce web interface is carried out based on visual communication design. Different e-commerce platforms and different brands, and visual design levels are also different. The author analyzes the current status of designing e-commerce web interface, then explains the design principles of e-commerce web interface, and finally studies the main points of visual communication design based on the e-commerce web interface for peer communication.

Keywords

E-commerce web interface; Visual communication design; Status analysis; Design principles; Design points