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Research on Marketing Strategy of Youth Football Club Based on “421 Families”

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DOI: 10.38007/Proceedings.0001985


Huibing Qin

Corresponding Author

Huibing Qin


Abstract: In order to realize the rapid development of youth football industry, accelerate the maturity and systematization of football system, and promote the orderly development of youth football. This paper attempts to take "421 families" as the research background, on the basis of mastering the characteristics of the family, combining with the present situation of the development of the youth football club, summing up the useful experience in the past, and formulating the marketing strategy of the youth football club.


Keywords:"421 Families"; Adolescents; Football Clubs; Marketing; Basic Strategies