Author(s)

Yupeng Song

Corresponding Author

Yupeng Song

Abstract

Nowadays, China is developing constantly, not only in economy, but also in sports. The spirit of sports is more deeply rooted in people's hearts. In order to let Chinese people participate in sports, the national fitness activities came into being. The national fitness activities include many sports, such as running, playing badminton, playing table tennis. This paper studies the development strategy of Chinese basketball culture based on the national fitness environment. First of all, this paper outlines the concept of national fitness and basketball culture. National fitness refers to the participation of Chinese men, women, old and young people in physical exercise, regardless of time and place, while basketball culture refers to the culture created in the material and spiritual production of basketball. Secondly, this paper puts forward the strategy and result of the development of basketball culture. It can be concluded that the development of basketball culture makes the quality level of Chinese people increase 4.5% on average and the economic benefit increase 3.4% on average.

Keywords

National Fitness; Culture; Basketball; Development Strategy