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Research on Profit Model of Internet Enterprise Bilibili

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DOI: 10.38007/Proceedings.0002024


Zhirong Shen and Yujie Qi

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Zhirong Shen


Abstract. With the rapid development of Internet companies, mainstream video sites such as iQiyi and Tencent have become leaders in this wave, but there are also niche video sites that are developing steadily and rapidly. Bilibili is one of them. Its unique profit model is thought-provoking. This article combines the five elements of Adrian Slevorsky's profit model to study the characteristics of bilibili's profit model. Through research, it is found that its profit model has problems such as too single profit target, lack of balance of profit sources, and weak copyright supervision awareness. Improve its profit model and put forward relevant suggestions.


Keywords: Internet Companies, Profit Model, Bilibili.