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The Innovation of PBL Based Tourism Marketing Mode of Jianghan University

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DOI: 10.38007/Proceedings.0002030


Xun Liu and Xian Liu

Corresponding Author

Xun Liu


Abstract: The core of PBL is the problem-based learning (design and drive), cooperative learning (learning community), exploratory learning (construction and verification), authenticity learning (experience and observe), and the process and result of evaluation learning (reflection and growth). Based on this, PBL project and problem design of Tourism Marketing, teacher training and its role transformation, scientific rationality of teaching evaluation are the important starting points of curriculum model innovation. Through detailed project and problem design, the focus of learning is returned to students, helping students design learning process according to their own interests. Curriculum evaluation and effect tracking pay more attention to the common progress and long-term growth of class and student group.


Keywords: Problem/Project based Learning; Tourism Marketing; Curriculum Model Innovation